Rahman, M. S., Sabbir, M.M., Zhang, J. Zhang, L. (2025). I Sense My Digital Assistants! Assessing the Impact of Customers’ Immersive Experience and Perceived Social Presence on Purchase Intention. Behavior & Information Technology, 1-19 [SSCI; Scopus-Q1; FMS-C; ABS-2; ABDC-A].  https://doi.org/10.1080/0144929X.2025.2490668

Sabbir, M. M., Junaid, M., & Thaichon, P. (2025). The Interplay of Tech-Driven Sustainability, Consumer Wisdom, and Emotions in Luxury Consumption. Business Strategy and the Environment, 35(2), 2210-2223. [Scopus-Q1; ABDC-A; ABS-3; IF-13.3] https://doi.org/10.1002/bse.70284

Hossain, M. I., Sabbir, M. M., & Kim, H. J. (2025). Understanding Organic Food Consumption as a Sustainable Choice in the Post-COVID Era Through the Lens of Extended Theory of Planned Behavior: The Moderating Role of Health Value. Asia Pacific Business Research, 16(1), 21–46. https://doi.org/10.32599/apjb.16.1.202503.21

Sabbir, M. M., Junaid, M., & Newaz, M. S. (2025). Can technology-driven sustainability and CSR enhance consumers’ happiness and well-being? International Journal of Retail and Distribution Management, 53(10-11), 1025–1039. [Scopus-Q1; ABDC-A; ABS-2; IF-5.50] https://doi.org/10.1108/IJRDM-12-2024-0706

Islam, M. H., Sabbir, M. M., Anam, M. Z., & Islam, M. T. (2025). Exploring sustainable plastic management behavior among young consumers in Bangladesh. Journal of Material Cycles and Waste Management, 27(2), 914–924. [Scopus-Q2; IF-3.00] https://doi.org/10.1007/s10163-024-02144-w

Islam, M. H., Sabbir, M. M., Mahbub, M., Jhilik, T. T., & Shirmin, S. (2025). Sustaining e-waste recycling behavior among young consumers to implement circular economy: An extended model of Theory of Reasoned Goal Pursuit. Cleaner Waste Systems, 10(January), 100212. [Scopus-Q2; CiteScore-3.90] https://doi.org/10.1016/j.clwas.2025.100212

Islam, M. H., Mahbub, M., & Sabbir, M. M. (2025). How do individuals’ goals affect sustainable household waste recycling practices among young consumers? Evidence from Dhaka City, Bangladesh. Sustainable Futures, 10(July), 100954. [Scopus-Q1; ABDC-C; ABS-1; IF-6.7] https://doi.org/10.1016/j.sftr.2025.100954

Rahman, M. S., Sabbir, M. M., Zhang, J., & Zhang, L. (2025). I sense my digital assistants! Assessing the impact of customers’ immersive experience and perceived social presence on purchase intention. Behaviour and Information Technology, 1–19. [Scopus-Q1; ABDC-A; ABS-2; IF-3.10] https://doi.org/10.1080/0144929X.2025.2490668

Sabbir, M. M. (2025). Product feature and lifespan as a quality indicator for inducing eco-friendly furniture purchase. Heliyon, 11(3). [Scopus-Q1; IF-3.60] https://doi.org/10.1016/j.heliyon.2025.e42422

Rahman, M. S., Sabbir, M. M., Zhang, J., Taufique, K. M. R., & Rahman, M. M. (2024). Navigating Avatar-Based Marketing From Value Aspects: A Systematic Literature Review and Forward-Looking Research Agenda. International Journal of Consumer Studies, 48(6). [Scopus-Q1; ABDC-A; ABS-2; IF-8.60] https://doi.org/10.1111/ijcs.13096