Department of Marketing

Publications

Sl. Details
1

Taufique, K. M. R., Sabbir, M. M., & Rabbanee, F. K. (2026). A Guide to Key Decision Criteria for Likert-Scale Use in Survey Research. Global Business and Organizational Excellence, 45(5), 493-508 [Scopus-Q1; ABS-1; CiteScore-16.7] https://doi.org/10.1002/joe.70032

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Islam, M. H., Sabbir, M. M., Hossain, S. M. M., Taufique, K. M. R., & Habib, M. W. (2026). Sustaining responsible plastic usage behavior to promote circular economy through the extended TRGP model: Evidence from a developing country. Sustainable Futures, 10, 1-10. [Scopus-Q1; ABDC-C; ABS-1; IF-6.7] https://doi.org/10.1016/j.sftr.2026.101891

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Rahman, M. S., Zhang, J., Hossain, G.M. (2026). Understanding digital assistant attributes, customer perceived values and purchase intention in AI-driven retail interaction: a qualitative enquiry. Nankai Business Review International, 1-18 [ESCI; Scopus-Q2; FMS-D]. https://doi.org/10.1108/NBRI-03-2025-0037

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4

Hossain, G. M. S., Zhang, J., Li, M., & Rahman, M. S. (2025).  Strategic CSR Practices and Sustainability in Bangladesh’s Manufacturing SMEs: A Multimethod Analytical Approach. Discrete Dynamics in Nature and Society, 2025(1), 6017253 [SCIE]. https://doi.org/10.1155/ddns/6017253

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Zheng, C., Mannan Khan, M. A., Rahman, M. M., Moudud-Ul-Huq, S., & Rahman, M. S. (2025). ESG Performance and Financial Stability: A Bibliometric and Meta-Analysis. Sage Open15(4), 21582440251381772 [SSCI; Scopus-Q1]. https://doi.org/10.1177/215824402513817

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Rahman, M. S., Sabbir, M. M., & Zhang, J. (2026). Understanding customer experience and engagement in digital assistant-based retail interactions. International Journal of Retail and Distribution Management54(1), 45–59. [Scopus-Q1; ABDC-A; ABS-2; IF-5.50https://doi.org/10.1108/IJRDM-03-2025-0171

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Rahman, M. S., Sabbir, M.M., Zhang, J. (2025). Understanding customer experience and engagement in digital assistant-based retail interactionsInternational Journal of Retail & Distribution Management, 1-15 [SSCI; Scopus-Q1; FMS-C; ABS-2*; ABDC-A]. https://doi.org/10.1108/IJRDM-03-2025-0171

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8

Jing, Z., Hossain, G. M. S., Rahman, M. S., & Hasan, N. (2023). Does corporate reputation play a mediating role in the association between manufacturing companies' corporate social responsibility (CSR) and financial performance?. Green Finance, 5(2), 240-264 [ESCI; Scopus-Q1]. https://www.aimspress.com/article/doi/10.3934/GF.2023010

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Zahan, I., Kaium, M. A., & Rahman, M. S*. (2024). Accept or Reject? Investigating Customers’ Attitudes Toward Green Cosmetics in Bangladesh. Journal of Sustainability Research, 6(2), e240025 [Scopus-Q2]. https://doi.org/10.20900/jsr20240025

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Kaium, M. A., Zahan, I., Rahman, M. S*., & Masud, A.A. (2024). Towards Sustainably Driven Telemedicine: Understanding the Determinants Affecting Elderlys’ Behavioral Intentions and Usage Behavior. Journal of Sustainability Research, 6(4), e240067 [Scopus-Q2]. https://doi.org/10.20900/jsr20240067